edificy buildings
LOGO DESIGN
NAMING
BRAND IDENTITY
A building company with roots in the land and an eye toward the future. Three elements (house, crane, Y) “fused” into a single identity.
THE GESTALT PRINCIPLE IN A MODERN IDENTITY.
/ BRAND IDENTITY
A strong emphasis in this project is the application of the Gestalt principle. The perception of form is reworked by our mind to show the info contained in it.
